Sunday, August 6, 2017

The Difference Between Local Rankings and Google Maps

The image you see above is described as Google Local for Local Businesses. There is no cost to advertise in these spots but how do you get there you ask?  Well up to 2016 there were a lot of tools which any SEO Specialist could use to optimize the Google Plus (Google Business ) page.  In 2017 Google eliminated 95% of the tools needed to optimize for Local rankings.

Today Local Rankings in Google are based on activity, social media, and reviews about your business across the web.  That's right, REVIEWS are a huge factor right now, but as you can see from the picture above it's not how many reviews you have but possibly the quality of text in them.  And also, I don't mean keyword stuffing reviews, just good old fashion word for word comments about a service.

And now for the topic...Why are my rankings difference in Google Local and Google Maps?  The answer, Google blends ranking results from both Local and Organic and maps does not.

Saturday, July 29, 2017

Think Smart Before Naming Your Company

We have been working with a company called Rosco Rags since 2010 promoting and branding their websites. Internet Marketing techniques that have really helped each website soar. RagsCo is the main rags store for cotton rags, new and reclaimed. It is really the core of all the websites because of it's very short and to the point domain name This rag store does very well in Google Search for many keywords like, recycled rags, bulk rags, shop towels, wholesale rags and other words that are similar to this industry. We also have them ranked well in Local Search.

The other store is structured more around microfiber towels. Rosco Microfiber is a supplier of quality microfiber towels which they sell wholesale, bulk and retail. Another branding name that has been catchy from day one. Easy to remember and Google seems to like the brand-able name which also has one keyword in it.

So just keep in mind when starting a business, branding is everything online and offline.  Step one is to think smart before naming your company.  It will pay off in the long run with online visibility if you choose the right company name for advertising identity, SEO and branding.