We have been working with a company called Rosco Rags since 2010 promoting and branding their websites. Internet Marketing techniques that have really helped each website soar. RagsCo is the main rags store for cotton rags, new and reclaimed. It is really the core of all the websites because of it's very short and to the point domain name RagsCo.com. This rag store does very well in Google Search for many keywords like, recycled rags, bulk rags, shop towels, wholesale rags and other words that are similar to this industry. We also have them ranked well in Local Search.
The other store is structured more around microfiber towels. Rosco Microfiber is a supplier of quality microfiber towels which they sell wholesale, bulk and retail. Another branding name that has been catchy from day one. Easy to remember and Google seems to like the brand-able name which also has one keyword in it.
So just keep in mind when starting a business, branding is everything online and offline. Step one is to think smart before naming your company. It will pay off in the long run with online visibility if you choose the right company name for advertising identity, SEO and branding.
