Sunday, August 6, 2017

The Difference Between Local Rankings and Google Maps

The image you see above is described as Google Local for Local Businesses. There is no cost to advertise in these spots but how do you get there you ask?  Well up to 2016 there were a lot of tools which any SEO Specialist could use to optimize the Google Plus (Google Business ) page.  In 2017 Google eliminated 95% of the tools needed to optimize for Local rankings.

Today Local Rankings in Google are based on activity, social media, and reviews about your business across the web.  That's right, REVIEWS are a huge factor right now, but as you can see from the picture above it's not how many reviews you have but possibly the quality of text in them.  And also, I don't mean keyword stuffing reviews, just good old fashion word for word comments about a service.

And now for the topic...Why are my rankings difference in Google Local and Google Maps?  The answer, Google blends ranking results from both Local and Organic and maps does not.